This is a presentation I did this morning at ICEX, the Spanish government org that helps Spanish companies develop abroad. My friend Isaac Martin Barbero who basically ambushed me last night at dinner into doing this to replace another speaker asked me if I could center it around failure. It is something I had already covered in a previous talk I do “building upon an idea”, but as I was doing this I realized that although I have had many failures over 17 years of being in start ups, many times I simply did not fail fast enough. One to remember and learn to do better.